The Spark Agency Archives - Event Marketer

The Spark Agency Archives - Event Marketer

November 23, 2015

Budweiser Big Rig Puts Tech in the Driver’s Seat

Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...

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