Superfly Archives - Event Marketer

April 15, 2021

Bravo’s Superfan Convention Features Celebs, Content and Photo ops for Days

BravoCon celebrated popular Bravo franchises and catered effortlessly to Bravoholics in attendance and remote viewers at the same time. Designed as the biggest activation and taping of “Watch What Happens Live” with host Andy Cohen yet, the feast for the eyes in person and on-screen took place across three New York City venues totaling 60,000...

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December 28, 2016

Google I/O Conference Keeps Attendees ‘In Wonder’

To the casual observer, Google’s I/O developer conference might have looked more like Burning Man than a business event. And that was by design. In an effort to invigorate the eight-year-old conference and engage the developer community in a less traditional but more meaningful way, Google moved I/O from the confines of the Moscone Center...

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October 23, 2015

Life is Good Festival Offers Fans Message of Optimism

Life is Good and its message of optimism has earned a large and loyal fan base. But the clothing retailer was starting to lose touch with younger audiences, so to reinvigorate its brand and connect with its next wave of fans, it turned to a fully ownable event that matched its values. And what better...

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