Starcom Archives - Event Marketer

Starcom Archives - Event Marketer

May 10, 2016

Miller’s Mobile Lounge Draws Young Beer Drinkers

Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...

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October 26, 2015

Chevy Transforms an L.A. Hotel into a 3D Arcade Game

Chevy gave consumers in Hollywood a taste of movie magic last December when it transformed the Roosevelt Hotel in Los Angeles into a three-dimensional Augmented Reality experience called the Chevy Sonic Claw Game. The multimedia showstopper was designed to bring the Sonic brand’s disruptive and irreverent personality to life on a large enough scale that...

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