Soso Limited Archives - Event Marketer

Soso Limited Archives - Event Marketer

October 16, 2015

Verizon Shines with a Social Media-Driven Light Show

To celebrate Super Bowl XLVIII and its NFL partnership, Verizon wanted to make a social media impact among football fans, both locally and nationally. Verizon’s key objective was to change its brand perception from just a mobile service provider to a technology innovator. The solution? Host the first ever social media-driven light show, powered exclusively...

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