Smartfusion Archives - Page 2 of 2 - Event Marketer
Nokia Pimps Out a Double-Decker London Bus
To promote its latest camera phone among 25-35 year olds in the U.S., Nokia pimped out a double-decker London bus that rolled its way through 10 markets from New York City to Los Angeles. Bus windows were replaced with eight screens that played loops demonstrating the device’s music capabilities, MobiTV and eBay features. MMS boards...