Simmetrico Network Archives - Event Marketer

Simmetrico Network Archives - Event Marketer

February 25, 2016

Fiat Merges History and Modern Tech at Dealer Event

What’s the ultimate driving experience? For 105-year-old Italian automaker Alfa Romeo, it’s style and speed and history, a theme the brand merged with the launch of a futuristic sedan at the Alfa Romeo Historical Museum with 460 brand representatives, journalists and dealers in attendance. The event offered 3D environments, a wind tunnel, a rotating podium,...

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