Seismicom Archives - Event Marketer

AT&T Recruits Comedians to Act Out a New Service

When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales channel. In late 2003, mMode was redesigned with better accessibility, higher quality content, and fresh services such as online dating, news, and videogames in an...

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Samsung Sponsorship Fosters Consumer Creativity

Looking for a way to ratchet up its coolness among younger consumers, Samsung took to the road with the rockers on the Vans Warped Tour. At the Samsung on-site footprint, concertgoers were encouraged to express their creativity at three interactive displays. The P*nk Your Phone area allowed visitors to customize their handsets with punk rock...

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