Sandra Arnold Archives - Event Marketer

Sandra Arnold Archives - Event Marketer

October 27, 2015

Johnson & Johnson Shareholder Meeting Gets Personal

The Johnson & Johnson Annual Shareholder Meeting was due for a change, so for 2013, the brand set out to give the old girl a makeover. Cue the montage music. The new show was all about creating an engaging, high-tech experience for shareholders that told the brand’s story of commitment to caring around the world....

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