ROOTS Archives - Event Marketer

ROOTS Archives - Event Marketer

October 23, 2015

Miller Captures the EDM Scene with RFID Wristbands

Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with...

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