Pop2Life Archives - Event Marketer

Pop2Life Archives - Event Marketer

August 8, 2017

The Travel Channel Unleashes “Yetis” in New York City

To create buzz and drive tune-in for its four-part special, “Expedition Unknown: Hunt for the Yeti,” The Travel Channel unleashed a band of brand ambassadors dressed as the Himalaya’s hairy white Abominable Snowman in New York City in a one-day stunt that also involved ice sculptures, a mobile iced coffee truck and a double-decker bus....

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August 23, 2016

HGTV Invites Country Music Fans into its ‘Home

The CMA Festival in Nashville is a massive event that draws 80,000 country music fans for a star-studded concert, activations and other fan experiences. HGTV set out to give its country music-loving viewers something more intimate with its HGTV Lodge, an activation designed to connect fans with their favorite artists in a sleek but rustic...

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February 29, 2016

HGTV’s Super Bowl Space Draws Millennial Influencers

HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side...

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December 1, 2015

HGTV Activates a Chic Barn For Country Music Fans

HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action...

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October 22, 2015

HGTV Creates Magical Pop-Up Holiday House at Mall

Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...

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