PierceSmartFusion Archives - Event Marketer
Porsche Draws Test Drivers with a Striking Exhibit
In 2009, Porsche introduced its newest luxury sedan, the Panamera. For the North American regional launch at the 2009 Monterey Peninsula Automotive Week, the goal was to conduct 1,000 behind-the-wheel consumer experiences to provide the Porsche dealer network system with qualified leads. To do so, the brand created a structure that stood out from the...