PierceSmartFusion Archives - Event Marketer

PierceSmartFusion Archives - Event Marketer

December 18, 2015

Porsche Draws Test Drivers with a Striking Exhibit

In 2009, Porsche introduced its newest luxury sedan, the Panamera. For the North American regional launch at the 2009 Monterey Peninsula Automotive Week, the goal was to conduct 1,000 behind-the-wheel consumer experiences to provide the Porsche dealer network system with qualified leads. To do so, the brand created a structure that stood out from the...

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December 10, 2015

Lunchables Mobile Tour Keeps Youngsters’ Bellies Full

To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...

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