Pierce Promotions & Event Management Archives - Event Marketer

Pierce Promotions & Event Management Archives - Event Marketer

November 30, 2015

Gillette Mobile Tour Combines Science and Technology

A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were...

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November 23, 2015

Better Homes & Gardens Unfolds a Mobile Experience

Meredith Corp.’s Better Homes & Gardens launched a four-month mobile program last summer to simultaneously bring its new look and feel to life and take a few advertisers for a ride. The company had been running a mall tour for 16 years, but felt it was time to breathe new life into its event initiatives. “People...

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