Next/Now Archives - Event Marketer

Next/Now Archives - Event Marketer

February 9, 2017

McDonald’s Turns NASCAR Fans into a Pit Crew with VR

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...

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February 3, 2017

Under Armour Uses VR to Promote its New Brand House

To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage, Under Armour gave consumers a virtual glimpse behind “the curtain” with virtual reality goggles. Two headsets were built into the barricade, manned by brand...

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