Next Marketing Archives - Event Marketer
Plantronics Switches Out Meetings for a Mobile Tour
Oh, you hipsters with your iPods, all lost in thought in your skinny jeans, listening to some band out of Finland no one’s ever heard of before. Think the world’s leading manufacturer of headset products can’t rock the ‘Pod like a Williamsburg trust fund baby? Think again, home slice. Plantronics in March 2007 dumped its...
Panasonic Hypes Tour with Consumer Demo Films
This is a big year for television brands. Screens are going paper-thin. Stations are going HD. And what was once a slack-jawed, one-way viewing experience is going hands-on, user-gen and highly interactive. To carve out a chunk of brand equity in this fast-changing marketplace (proprietary research showed that consumers are just starting to form their...