Mobile Media Enterprises Archives - Event Marketer

Mobile Media Enterprises Archives - Event Marketer

November 23, 2015

Timberland Tour Integrates Activism and Advertising

A new line of urban boots and Timberland’s well-known community service focus were both put into action during the company’s Community Builder’s Tour. The CBT buzz vehicle made multiple stops per day in inner-city neighborhoods in Atlanta, Baltimore, Los Angeles, New York City and Philadelphia, looking to enlist volunteers to help rejuvenate parks, playgrounds and...

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November 20, 2015

Timberland Engages Tradesmen on a Work-Site Tour

Rugged outdoor footwear and apparel maker Timberland took the road less traveled, invading work sites (factories, warehouses, and construction sites) with an engaging exhibit the blue collar folks just couldn’t resist. Looking to promote Timberland’s Pro line, the tour used free safety classes to first gain entry into work sites—many are legally required to stage such...

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