M1 Interactive Archives - Event Marketer
The NFL Experience Times Square had all, football lover or not, interacting
THE SETUP: For pigskin fans of every stripe, “fantasy football” took on a whole new meaning at the NFL Experience Times Square. The four-floor interactive experience offered countless opportunities for visitors to immerse themselves in and explore the game, from the practice field to the Super Bowl. In addition to a state-of-the-art 4D theater, the...
CareerBuilder Transforms Tweets into Works of Art
If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...CareerBuilder Activates Digital Mosaics at SHRM
The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...
Siemens Draws Health Care Pros with a Vast iPad Wall
Siemens needed to introduce health care professionals at HIMSS to its new CareXcell communications and collaboration IT software solution. This software allows health care communities to speak to each other and streamline patient care. To show the power of that kind of technology, the brand deployed a 25-foot display of 188 iPad tablets that were...