M1 Interactive Archives - Event Marketer

M1 Interactive Archives - Event Marketer

October 23, 2015

CareerBuilder Transforms Tweets into Works of Art

If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...

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October 23, 2015

CareerBuilder Activates Digital Mosaics at SHRM

The Society for Human Resource Management’s annual conference may be a real hootenanny, but it’s hard to top the excitement of a World’s Fair. CareerBuilder last June combined the best of both experiences into one show strategy when it chose the 1893 Chicago World’s Fair as the theme for its SHRM booth. The brand is...

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October 19, 2015

Siemens Draws Health Care Pros with a Vast iPad Wall

Siemens needed to introduce health care professionals at HIMSS to its new CareXcell communications and collaboration IT software solution. This software allows health care communities to speak to each other and streamline patient care. To show the power of that kind of technology, the brand deployed a 25-foot display of 188 iPad tablets that were...

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October 16, 2015

Nike’s Shoe App Has the Magic ‘Touch’

A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...

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October 7, 2015

H&R Block’s ATM Spits Money at Consumers

Imagine walking up to an ATM and having it spit out $10 bills at you. That’s what happened in a direct-to-consumer experience activated by H&R Block, the consumer tax services provider, to demonstrate the importance of having tax professionals prepare income tax returns. The program grew out of a 2013 study of self-prepared tax returns...

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