Launch! Archives - Event Marketer

November 19, 2015

LifeSize Lures in Booth Visitors with Cheese and Wine

The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...

November 2, 2015

Spa Experiences Drive Aquafina Plus Mall Sampling

Go to a deli or supermarket and you’ll see water, water everywhere. Bottles of expensive imports from the mountains of France, domestic options from Maine to Montana and good ol’ generic supermarket brands. When it comes to buying water, consumers are flooded with choices, which posed a challenge for the Canadian launch of Aquafina Plus,...