Lacy Maxwell Productions Archives - Event Marketer
Dell Technologies Introduces its New Server on the Set of a Sci-fi Film
Dell Technologies’ explorable launch event for press and industry analysts during the Dell Technologies Summit could have relied solely on the set—literally. The experience, developed for the reveal of Dell’s PowerOne server, took place at Troublemaker Studios in Austin, Texas, on the set of “Alita: Battle Angel,” a 2019 sci-fi film about a cyborg set...
Dell Technologies Hosts an Event on a Movie Set
For an event focused on the future, Dell chose a venue that had already been built to represent what life might look like in the year 2563: the actual set from the 2019 Robert Rodriguez film “Alita: Battle Angel.” Designers pulled cues from the movie itself—including displaying announcements on large monitors throughout the “city,” as...
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...