LaBov & Beyond Archives - Event Marketer

LaBov & Beyond Archives - Event Marketer

October 30, 2015

Volkswagen Road Show Racks Up Jetta Presales

Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...

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