inVNT Archives - Event Marketer
Samsung’s A/V Chops Help Spotlight its Latest Mobile Devices
UNPACKED introduced the latest Samsung mobile devices, and it was all built around a “journey of light” theme. An entrance tunnel was lined with faceted mirrors that created a shifting light—from sheer white to iridescent—and the main arena was a cathedral-like structure. Among five Galaxy Experience zones were the Power of Design, with reflective podiums...
#Xerocon was the adult playground we all have been waiting for while still being educational
Accounting software company Xero’s annual networking and educational event isn’t the only financial conference in the space. Therefore, a point of difference is absolutely key for the brand. To achieve that, it built a massive adult playground, a unique breakout formation and a Las Vegas-themed wrap party for the ages. Attendees mingled in an 80-foot,...
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...
PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences
There were many experiences and structures to compete with during Super Bowl last year in New York City, including the massive Super Bowl Boulevard fan village. To promote its partnership with the NFL during that week and stand out from the crowd of brands, PepsiCo decided to stage a food and entertainment hub under a...