Havas Sports & Entertainment Archives - Event Marketer

Havas Sports & Entertainment Archives - Event Marketer

July 13, 2017

Coke Marks the Olympics With Teen-Centric Activities

For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the Games were relevant to teens and millennials, too. The resulting #ThatsGold global marketing campaign that spanned the Olympic Torch Relay to the...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |