Good Solutions Group Archives - Event Marketer

Good Solutions Group Archives - Event Marketer

October 23, 2015

Nesquik Drops into Hispanic Neighborhoods in Miami

In an effort to make personal connections with Hispanics in the Miami market, Nesquik dropped into Hispanic neighborhoods with a multiplatform approach that included in-store events with retailer Navarro, a partnership with the Boys and Girls Clubs and the Miami Heat, and endorsements with Heat players, Mario Chalmers and Alonzo Mourning. The program began in...

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