Gigunda Group Archives - Page 2 of 2 - Event Marketer
Charmin Treats Holiday Shoppers to Delux Potties
With the success of its groundbreaking Potty Palooza mobile marketing tour—Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of course,...