GES Archives - Event Marketer
MSD’s Booth Conveys the Science of Oncology Therapies
The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other...