Freddie Georges Production Group Archives - Event Marketer
2K’s Analogue Experience Brings New Orleans to Life
At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot by 100-foot double deck exhibit to the launch of MAFIA III, a game that takes place...