Flash Point Communications Archives - Event Marketer

Flash Point Communications Archives - Event Marketer

October 14, 2015

Ford Test Drives a Targeted Facebook Strategy

Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers...

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October 7, 2015

Ford Drives Sales with a Facebook Ad Campaign

Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in...

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