FIRST Archives - Event Marketer
Univision Leans on Vignettes to Demonstrate its Appeal to Hispanic Americans
Univision is the nation’s leading media company serving Hispanic America. But at the crowded Upfronts, the company needed to ensure the power of its television networks, content and viewing audience would not get lost in translation. It needed to familiarize media buyers and marketers with the language, artists and cultural themes that traditional sizzle reels...
Univison’s Virtual Upfronts Campaign Offers Viewing Kits, AR and a Digital Hub
The Upfronts, even virtually, are crowded, so in its pivot Univision launched a month-long campaign to drive interest and registrations, which included mailing viewing kits and launching a digital hub and viewing guide. For the live event, which 3,000 attendees tuned in to, the brand broke up the mundane livestream routine by employing dynamic overlay...