EWI Worldwide Archives - Event Marketer

EWI Worldwide Archives - Event Marketer

October 22, 2015

Subaru Lets CES Attendees Choose Their Own Adventures

The auto show circuit can be a pretty predictable platform when it comes to event marketing tactics. Lots of slick, high-tech interactives and touch screens. Plenty of high-speed driving simulators. And more than a few “design your own car” experiences. It’s all good stuff, to be sure. But it doesn’t always convey the kind of...

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