e2 Marketing Archives - Event Marketer

e2 Marketing Archives - Event Marketer

January 4, 2016

Windows Live Portrait Studio Targets Tech-Savvy Moms

In an effort to generate word of mouth for its Windows Live websites and services among tech-savvy moms, Microsoft opened Windows Live Portrait Studio pop-ups in Brooklyn, NY and San Francisco neighborhoods known for their strong family demographics. The pop-ups were open for six weeks in April and May 2008, leading up to Mother’s Day....

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December 28, 2015

Yahoo! Delivers Olympic Action Virally from the Games

Yahoo! has been offering editorial coverage of the Olympic Games on its Yahoo! Sports website for several years but for the first time it invited fans to become a part of the action during the 2010 Winter Games. The brand transformed a former Mini Cooper dealership in Vancouver’s Yaletown district into a cozy, fan-friendly “Fancouver”...

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