Division Black Archives - Event Marketer

Division Black Archives - Event Marketer

August 8, 2017

Oracle Trolls The Competition With Free Tesla Rides

Ride Experience 2016 brought Oracle out of the cloud and onto the ground in an experience that trolled conferences across the country offering attendees free rides on branded Teslas back to their hotels, the airport or wherever they were headed. The engagement ignited conversation and shareable moments and helped make a dent in those long...

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August 24, 2016

Red Hat’s Low-Tech Stunt Shows the Power of Teamwork

Red Hat, a leading provider of open source software solutions, wanted to demonstrate the collaborative nature of Red Hat culture and services through a disruptive experiential activation that grabbed the attention of people in the tech community. Through the “human-powered” 30-foot by 60-foot People-Powered Billboard at the Raleigh Convention Center during an open source conference,...

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