Digitas Archives - Event Marketer

December 23, 2015

Samsung Surprises Times Square and Reaches Billions More

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...

October 13, 2015

American Express Refreshes it US Open Experience

American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...