Diamond Integrated Marketing Archives - Event Marketer

Diamond Integrated Marketing Archives - Event Marketer

October 20, 2015

Lucky Charms Unlocks a New Target at WorldPride Event

As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with...

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