Creative Presence Partners Archives - Event Marketer

Creative Presence Partners Archives - Event Marketer

October 29, 2015

Coca-Cola Hosts a Final Four Food and Music Festival

In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s Final Four. With the semifinal games on Saturday night and the national championship on Monday, Coke zeroed in on Sunday, serving...

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