CMI Archives - Event Marketer

December 3, 2015

Syfy Experience Takes Consumers out of This World

To bump awareness for the Syfy channel and drive tune-in for Steven Spielberg Presents Taken, the network and p.r. shop LIME tapped New York City-based CMI for an eight-market program last fall. A mobile exhibit hit tourist traps and high-traffic locations with four elements: At the entrance tunnel, cast members in sleek black uniforms handed...

December 2, 2015

Coke Immerses Fans in the World of ‘Harry Potter’

With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and the brand. And to make the pressure even greater, the campaign promised winners from 21 countries the “experience of a lifetime” at a Coca-Cola Castle...