Bill Silva Presents Archives - Event Marketer

Bill Silva Presents Archives - Event Marketer

December 30, 2015

Harley Revs up its Charity Ride with a Theme Park

Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...

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