BestBuzz Archives - Event Marketer

BestBuzz Archives - Event Marketer

October 21, 2015

Mary Kay Shakes Things up with Virtual Networking

Mary Kay has a reputation for being a door-to-door business, where potential clients are engaged in low-tech environments like the kitchen table. During the Mary Kay Leadership Conference this year, Mary Kay shook up its legacy to give its Independent Beauty Consultants a platform where they could engage and grow their client bases and, in...

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October 7, 2015

Mary Kay’s Client Acquisition Tactic Gets a Makeover

The Mary Kay Makeover Day was the key digital experience during the Mary Kay Leadership Conference that encouraged Mary Kay Consultants to commit to hosting a party during Mary Kay Makeover Day 2014. It was set up to leverage and gather data that will help Mary Kay Consultants acquire new customers and provide consultants with...

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