Ashfield Meetings & Events Archives - Event Marketer

Ashfield Meetings & Events Archives - Event Marketer

December 29, 2016

Humira Highlights the Patient Journey With Live Art

Using technology, live art and a tactile engagement, pharmaceutical brand Humira at the EULAR Show (Annual European Congress of Rheumatology) delivered patient-focused content in different learning styles. It began with the 16-foot by 16-foot Living Wall covered with plum colored calla lilies—one for every 100 of the 980,000 patients currently using the drug. In a...

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December 16, 2015

Astellas Meeting App Provides an Audit Trail of Engagement

Communication is the name of the game when it comes to navigating large healthcare congresses. With that in mind, Astellas Pharmaceuticals set out to create an internal communication platform to improve meeting management and event delivery. With the lofty goal of unveiling an app that would be operational in less than two months for Astellas’...

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