141 Worldwide Archives - Event Marketer

141 Worldwide Archives - Event Marketer

November 20, 2015

Boeing Dreamspace Exhibit Results in Sky-High Sales

If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it...

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October 29, 2015

Motorola Leverages NFL Stars to Boost Sponsorship

Motorola activated its NFL sponsorship with a fully integrated campaign that reached football fans on site at games, as well as in store, on air and online. The MotoZone mobile tour hit 24 cities, stopping at key retail outlets and at NFL stadiums on game day. A 40-foot-by-40-foot exterior footprint featured interactive games, a PhotoZone...

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