Posts tagged with ‘vending machine’

Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with...

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Bud Light’s NFL Activation Taps Into Texas Pride

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...

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Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them....

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