Posts tagged with ‘Trade Shows’
Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.
You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout...
Trending: Five Coffee Bar Strategies for Trade Show Exhibits
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right...
Survey: Fortune 1000 Exhibit Budgets are Up, But so are Costs
The reality of hard cost increases, surging labor pay and revised partner rate cards? Two-thirds of corporate exhibitors (66 percent) expect the cost of exhibiting to impact what shows they exhibit at and how big of a footprint they activate this year, according to the 2024 EDPA Industry Insights survey fielded by Event Marketer and...
Q&A: 10 Minutes with Stacey Gromlich of Siemens
Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Her career began in journalism and eventually led to roles on both the agency and corporate sides of events. Today, she oversees more than 300 events annually for...