Archive

Tag: Trade Shows

  • Surf Expo Havaianas Booth pony walls
    B-to-B Events

    Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models

    We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip-flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, and noticed five exhibit design and build trends that were unique to Surf Expo and the watersports audience.

  • Surf Expo sign at the OCCC
    B-to-B Events

    Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

    As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.

  • Trade Shows

    Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply

    “Last night was… not exactly legal,” read a sticker placed in the restroom at the Mandalay Bay Convention Center, featuring dogs getting chased by a police car down the Las Vegas Strip. Right outside of the pet supply trade show SuperZoo 2024, it was part of a provocative sponsorship campaign by Skout’s Honor Pet Supply […]

  • Dragon Scales Ricoh Event Marketer Drupa
    Trade Shows

    Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

    At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the […]

  • green_sustainability_businesses
    Trade Shows

    Three New Resources to Make Your Trade Show Program Greener

    As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong […]