Tag: The Brief
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B-to-C EventsThe Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.
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B-to-C EventsThe Brief: Coachella’s Ticket Woes and Viral Wine Memes
This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales, a Fortnite game that mimics Alzheimer’s symptoms and the story behind Josh Cellars’ viral wine memes.
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B-to-C EventsThe Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.
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B-to-C EventsThe Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.
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B-to-C EventsThe Brief: Frozen Billboards and Victorian Peep Shows
This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep.