Posts tagged with ‘Tequila Don Julio’

A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to...

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The Brief: Ancestral Altars and Comfort Zones

This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.

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Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers

For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the...

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