Tag: SXSW activation
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B-to-C EventsThe #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music
In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. The theme of the experience was “Creativity Brings us Together,” which came to life through stories surrounding sustainability, startups and new […]
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B-to-C EventsBrands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in […]
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Editor's PicksGrand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year
How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are […]
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B-to-C EventsSXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or […]