streetwear activation – Event Marketer

streetwear activation – Event Marketer

Posts tagged with ‘streetwear activation’

December 9, 2019

Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon

Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering...

read more

November 14, 2019

Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon

ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...

read more

April 24, 2019

Eight Strategies for Incorporating Streetwear Culture into Live Events

Once considered a subculture, streetwear has evolved into a multimillion-dollar industry that has infiltrated the mainstream. Born from the California surf and skate scene, it now also encompasses elements of sportswear, hip-hop and even haute couture, giving luxury fashion a run for its money. Streetwear culture isn’t just influencing fashion; it’s making its mark on...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']