Tag: soccer
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B-to-C EventsFIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob […]
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B-to-C EventsThe Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
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B-to-C EventsSports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.
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B-to-C EventsHow Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand […]
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B-to-C EventsHow Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour
For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched […]