Tag: retail

If you think your brand produces a lot of live experiences, you might not be familiar with Kendra Scott. The fashion retailer places in-store events at the heart of its marketing strategy, hosting 10-15 events per month at each of its 94 locations. To say the brand has mastered the ability to execute retail experiences […]

Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event […]

Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd […]

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced […]

To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville, […]