Archive
Tag: Paramount Plus
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B-to-C Events
Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms
Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s […]
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Video Gallery
Drive-thrus for Kids: Paramount Plus Takes SpongeBob Fans ‘Under the Sea’
He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip […]

