Tag: NFL

What began for Courtyard by Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. As the Official Hotel of the NFL, Courtyard planted the seeds for its sixth annual Super Bowl Sleepover activation early this time around, […]

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup […]

A disrupted 2020 NFL season left many fans feeling deflated, so to reignite their energy and drive viewership for “Sunday Night Football,” NBC is activating live painting events powered by local artists in six markets. Dubbed canVS, the season-long campaign will culminate in a 100-yard-long mural inspired by fan contributions that will be revealed at […]

From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]