Posts tagged with ‘music festival’
Coachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of...
Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House
Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural...
Q&A: Superfly on What’s Driving the Enduring Success of the Music Festival Business
Music festivals are on a roll. Each year, more and more fans are rockin’ to the bands, diggin’ the on-site activations and sharing the experience with friends. Nielsen’s latest Insights Report on Music Festivals (2015) puts the number of people who attend at least one music festival in the U.S. each year at approximately 32 million,...
Center Stage: Revisiting 2017’s Top Music Festival Activations
From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the...